Set Goals During the Summer: Why It’s the Best Time to Start Something New
When It’s 109 Degrees and You Still Show Up
It was 109 degrees today, and for some reason, I decided this was the day to run intervals. I hadn’t done them in a while, and yeah, it was brutal. But I showed up anyway.
That’s what marathon training does. You stop looking for perfect conditions. You just adjust and push through. It’s not always pretty, but you show up, even when it’s hard.
And honestly, I approach business planning the same way. Especially in the summer.
Summer slows down... but you don’t have to
This time of year can mess with momentum. The kids are out of school. People are off on vacation. Work stuff feels like it’s just dragging along. Fewer meetings, slower responses, less urgency all around.
But for me, summer isn’t just about running. It’s when I get some of my best ideas. That breathing room lets me focus, reflect, and start thinking bigger picture. Whether I’m out on a run, sitting by the water, or 35,000 feet in the air, my mind starts turning.
That’s the space where new things begin... if you let them.
Make time for business, not just downtime
Some of my most productive moments come when I’m not at my desk. There’s just something about being out of the grind that helps ideas click.
So this summer, instead of just waiting for things to pick back up, carve out a little time to plan. Doesn’t have to be a big thing. Just write down five ideas you’d actually want to explore. Things that interest you, things you think might work.
Then pick one and get going.
Start with mini-goals. Maybe you grab a domain name, start building a basic site, sketch out a logo, or text a friend who might want to collaborate. Keep it light, but keep it moving.
Once you’ve got a little traction, set your bigger goal. When do you want to launch something? Even if it’s just a name and a landing page, that’s something real. It’s something to build on, talk about, and grow.
You don’t need to finish... just start
This isn’t about launching a full-blown business by the end of the month. It’s about making progress. Like running, you don’t try to finish a marathon the first week of training. You show up, do the work, and stay consistent.
Same thing here. If you can run intervals in 109-degree heat, you can definitely start laying the foundation for your next business move.
So don’t waste the quiet. Use it. This is your time to plan, build, and create something new.
Half the year’s still ahead. Let’s make it count.