Strategy for the Small Business Ecosystem

Go to market thinking for the products and platforms that power small business.

Kakt.ai is where 20+ years of building, marketing, and growing small businesses meets the companies serving them. Strategy, positioning, unique partnerships, distribution channels, and content that earns attention. If you build for entrepreneurs, in WordPress or beyond it, this is the perspective you are hiring for.

For Teams Hiring

Strategy leadership, full time or fractional.

I have sat on every side of the table. Founder, marketer, developer, and operator. That range is the point. I connect product decisions to market reality and turn positioning into plans your team can actually execute.

  • Go to market planning and positioning
  • Social media and content strategy that compounds
  • Fractional engagements or full time roles
Let's talk about your team →
For Plugins & Apps

Partnerships and distribution beyond the plugin directory.

Great products stall on distribution, not features. I help plugin and app makers find unique partnerships and channels that reach small businesses where they already are, inside WordPress and outside it.

  • Distribution channel and partnership strategy
  • Positioning for audiences outside WordPress
  • Content and video that shows the product in real use
Explore a partnership →
How I Work

From product truth to market traction, in three moves.

1

Understand the product

I use it the way a real small business would. No scripted demos. I find the moments where your tool genuinely saves someone time or money, because that is what the market buys.

2

Build the strategy

Positioning, go to market plans, and distribution channels most teams overlook. Unique partnerships often beat ad spend, and finding them is the craft.

3

Create the pull

Social media and content built around real use, not hype. Stories that earn attention from the small business owners you are trying to reach.

From the Blog

Recent thinking.

Read all posts →

Ready, Set, Grow!

Whether you are building a team or building a product, it starts with a short conversation. If we are the right fit, you get clarity and momentum. If not, I will still point you in the right direction.

Start the Conversation